Trademarks are registered signs, the purpose of which is to indicate a product (or service) and to distinguish it from other similar goods. A good trademark gives confidence to consumers and urges them to keep buying the trademarked goods, thus solidifying the market position of the proprietor of the trade mark against competing manufacturers.
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Whenever a new product is born, a suitable name needs to be found for it. Though somewhat similar to the birth of a child, where you try to find a name differing from those of other children in the family, the problem of naming a product is much more complicated, since all similar products are, in a sense, sisters and brothers of your product.
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